Case Studies in Contemporary Management First Edition(English, Paperback, Sanjeev Bansal, R. Sujatha, Ashok Sharma)
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The objective of the book is to present a compendium of management case studies highlighting some of the contemporary issues and problems in business management. These case studies will offer experiential learning and will spur the interest of the students, faculties and managers in understanding the various management practices and functions in Indian organizations. A broad gamut of management concepts, practices, and challenges have been addressed by the case studies.||About the Author: Dr. Sanjeev Bansal is Director of Amity Business School. His areas of interest include decision sciences, operations & management. Dr. Bansal has been actively involved in teaching, research and consultancy in a distinguished career spanning 23 years. He was nominated by Amity University to attend colloquiums and interact with academicians at Wharton, New York University and Harvard. An avid researcher, Dr. Bansal has three books and more than 70 research papers published in national and international journals of repute and have guided 12 students for PhD. Dr. Sujatha is an Associate Professor in the Department of HR at Amity Business School. She has been a research associate with the Foundation for Sustainable Development, IIT (Madras) where she conducted research on Costing of Health Care Interventions in the State of Tamil Nadu, a project funded by WHO. Her areas of interest include strategic management, business environment and strategic analysis, outsourcing, strategic human resource management, entrepreneurship and emotional intelligence. Dr Ashok Sharma is an Assistant Professor in the Department of Marketing and Sales at Amity Business School, Noida. With nineteen years of experience in industry, academics, research, training and consulting- he has a right amalgamation of skills to deal with a variety of situations. He has served as Centre Head with IBM Education Center and also with ITSA, education wing of SRG Infotech. He has been an active institution builder, being one of the founder faculty at Jaipuria Institute of Management, Vasundhara, Ghaziabad and with NIEC, Shastri Park, Delhi.