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The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication are valuable to practitioners and academicians in the e-commerce/information systems field as learning and teaching resources. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.