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This Bright Red Study Guide has one priority: to help you achieve. Media is a creative subject that brings together a whole range of skills from lots of different curriculum areas and this, the ONLY book written for the CfE Higher Media course, will provide the skills and knowledge you need to succeed. Whether you are studying it for the first time or have progressed through other qualifications, Media allows you to engage with the real world around you in a way that is meaningful and practical. You examine both professional content and take on the role of a producer and create your own as well. The book will aim to give learners the ability to research, analyse and create media content, appropriate to purpose, audience and context. You will also gain knowledge and understanding of the key aspects of media literacy, as well as the role of media in society.