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Beard oil is just that, a specially formulated oil, designed to be applied to your beard, stubble or other forms of facial hair to keep it soft, hydrated and healthy. Think of it as a conditioner for your facial hair. However, using beard oil serves a different purpose compared to shampoo or shower gel, as your facial hair is coarser than the hair on your head, meaning it requires a little more upkeep and added hydration.