3 Review(s)

The aim of John Lok’s book on changing consumer positive emotion methods is to explore and provide insights into how businesses can effectively influence consumer emotions to enhance their purchasing decisions and overall satisfaction. The book discusses various strategies and techniques that marketers can employ to evoke positive emotions in consumers, thereby fostering brand loyalty and improving customer experiences. By focusing on the psychological aspects of consumer behavior, Lok aims to equip businesses with practical tools for creating emotional connections with their target audience, ultimately leading to increased sales and a stronger market presence.