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In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years – in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money. In this compelling, powerful and shocking account of society’s greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies. About The Author Dr David Bosshart is the CEO of the Gottlieb-Duttweiler Institute in Switzerland and an international lecturer on consumer trends, retail analysis and social change. He is also the author of Cult Marketing and The Future of the Consumer Society. Table of Contents The Age of Cheap : Why everything is getting cheaper The axis of evil in the economy : Wal-Mart, China and the internet The Wal-Martizationof our society: How we are all becoming Wal Mart Teh Models for present day rationlization: Aldification, McDonaldization, Starbuckification etc. Faster, better, cheaper: Intensified time markets drive the age of cheap No frills: On the illusions of the service economy What is worth what? Prices in the Age of Cheap The next chapter : The new normally in globalizing markets