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COLGATE STRONG TEETH is India’s no.1 toothpaste for stronger teeth for you and your family. As per Kantar Worldpanel MAT Jul'21 report, it's the most penetrated toothpaste in India, and has the highest volume share within Toothpastes category.STRONG TEETH HELPS CHEW BETTER leading to better absorption of nutrition.COLGATE STRONG TEETH MAKES TEETH 2X STRONGER because of its unique Calcium Boost actionCALCIUM BOOST FORMULA helps in restoring teeth’s natural calcium levels that get depleted everytime we eatPREVENTS CAVITIES, Whitens Teeth and Freshens Breath.RECOMMENDED USAGE: Brush twice a day for 2 minutes each time.100% VEGAN, Gluten-Free and responsibly made.