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Colgate introduces its new range of ultra-soft toothbrushes � Colgate Gentle. This range has been specially designed with dentists, to offer the gentlest care for your teeth, and is endorsed by the Indian Dental Association. Tooth enamel is the hardest substance in the human body. It protects our teeth from decay, wear, and acidic substances. Once your tooth enamel is damaged, it cannot be replaced. Therefore, using a toothbrush which is gentle on your teeth is important to protect enamel. Colgate Gentle Enamel Toothbrush is a super-soft toothbrush with 150% more soft slim tip bristles which wrap around teeth, enabling complete gentle protection. For product related feedback please reach out to Colgate Consumer Affairs on consumeraffairs_india@colpal.com OR Call on -1800-225599.