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What does it mean to smile from the inside out? Because we believe in the transformative beauty of real smiles, Colgate-Palmolive is proud to introduce a revolutionary new beauty essential - Visible White O2. Formulated with a patented Active Oxygen-based tooth whitening technology, it WHITENS TEETH IN 3 DAYS (when used as directed on pack). As soon as you brush, Colgate Visible White O2 gives off a warming effect inside your mouth. Along with this, it releases a gentle wave of ultra-fine whitening foam - thats the Active Oxygen. The millions of active oxygen bubbles get absorbed gently into your enamel and whiten teeth from the inside out! Available in 2 refreshing flavours: Aromatic Mint: Like a rushing mountain stream, the freshness of this herby wintergreen mint gives a refreshing flavor that lasts. Peppermint Sparkle: Fresh, bright with slight hint of spice, this delightfully balanced flavor brings a long-lasting flavor that feels like your mouth is sparkling. Visible White O2 Toothbrush is Designed to Whiten Teeth by removing surface stains. Visible White O2 Toothbrush is Wraparound Bi level bristles for superior cleaning