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Colgate Visible White is India's Most Used Whitening Toothpaste (as per Kantar World Panel MAT May'22 to June 23 report) that gives you a real white smile starting in 1 week. It's Whitening Accelerators technology gently exfoliates surface stains and polishes teeth surface while protecting your enamel. Apart from the Whitening benefit this toothpaste also offers multiple other benefits like removing yellow stains from your teeth, protecting your teeth against cavities and plaque and freshens your breath. This toothpaste is Gluten-free and completely safe for regular use. This teeth whitening product is made in India. For a better experience try with Colgate Visible White O2 Toothbrush. For product related feedback please reach out to Colgate Consumer Affairs on consumeraffairs_india@colpal.com OR Call on -1800-225599.