3 Review(s)

This Book Is Aimed At The Hordes Of Young Girls And Boys Who Descend In An Unceasing Stream On The Professional Circuit Intent On Making A Mark In Life As Managers. I Have Noticed In My Decades As A Professional, And In The Decade Teaching Professional Courses, How They Innocently Believe That Management Consists Only Of Being Obeyed. How Greatly Mistaken! This Is A Painstaking Attempt To Projects That Management Consists Equally, If Not More, Of Motivating, Positioning, Monitoring, Marketing, Persuading And Other Skills All Of Which Require Adept And Varied Communication Methods. For, Management Begins With Communication. If Communication Is Not Of The Right Kind, Management Is Stillborn. Hope This Make The Youth Realise This Immutable Fact Of Life., If There Were A Contest About The Range Of Experience Of A Person, Prof. Adarsh Kumar Varma, Would Be Very Near The Top Of The Table. He Was Distinguished A Field, Journalist For 33 Years And Rose To Become The Editor Of A Daily, A Weekly And A Quarterly. Next He Took Up Teaching And Rose To Become The Head Of The Department Of News Agency Journalism At The Indian Institute Of Mass Communication. Simultaneously He Conceptualized The Discipline Of Advanced Journalism. The Next Stop Was Teaching The Role Of Communication In Management For The Benefit Of Mba Students. All This While He Kept On Writing, Writing, Writing. There Are More Than 10000 Published Articles, And More Are Being Written Every Month. There Are Six Books Including One With The Tell-Tale Title Advanced Journalism. This, The Seventh One, Discusses His Latest Love, Communication For Management. Prof. Varma Figures In Infa Yearbook 1986. Reference Asia, Vol. V And Learned Asia, Vol. I., Content:- Foreword Preface Acknowledgements Part I : Symbiotic Relationship Crusoe, His Man Friday And The Message Of The Gun Vertical And Horizontal, Upward And Downward Communication Process Of Communication: The Role Of Encoding The Art Of Listening And Decoding Time Management And Fixing Priorities Image-Building And The Making Of A Brand Brands Have Cash Value, Can Be Sold And Bought Crucial Role Of Vision In Management Different Patterns Of Communication Dhirubhai Ambani Pattern Of Communication Hero Honda's Multi-Tier Communication Model Positioning And Other Subtle Management Tools Marcom, Or Marketing Communication: Final Management Tool Five Mandatory Communication Mantras Of Management Some Norms For The Usage Of Words And Expressions Part Ii : Business Communication Different Kinds Of Business Communication Production, Progress And Other Reports Non-Routine And Special Reports Some Characteristics Of Business Reports Answers To Self-Check Exercise Guest Chapters Guest Chapter 1 : A Karma Yogi Who Lived The Gita By Anil Ambani Memos For Management Guest Chapter 2: When Less Is More By Gurcharan Das.