3 Review(s)

This book provides a clear, accessible and focused instruction with sufficient self-study material on fundamentals of communication for retail professionals, effective communication strategies, and verbal interaction skills for business. The book has a practitioner's perspective with a lot of examples and real-life situations from retail organizations. Salient Features  Extensive coverage of all areas of retail communication with a focus on principles, processes, and applications Comprehensive discussion of retail communication techniques and strategies Step-by-step discussion with examples and illustrations Boxed exhibits and case lets