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This Book Deals With Impact Of Media In Bringing About Social Changes. The Topics Dealt With Include Media Relations, Participatory Communication, Communication Strategies To Control Hiv/Aids, Current Trends In Communications, Media And Gender Development, Media And Violence, Etc. Stress Is Also Given On How Communication Can Be Used In Prevention Of Crimes And Social Changes Taking Place In Arabic World Under Impact Of Media. This Work Will Find Its Utility In The Hands Of Media Mangers, Social Workers, Development Planners And Common Masses., Prof. Ramesh Chandra, Was Born In A Family Of Academicians And Freedom Fighters On July 1St. 1957 In Village Bijwara, District Meerut Of Uttar Pradesh. He Started His Research Career At University Of Delhi And Then Went To The New York Hospital-Cornell University Medical Center, As Well As At The School Of Medicine, State University Of New York At Stony Brook As A Faculty Member And Then Went To Harvard University Medical School-Massachusetts General Hospital Joined At Mit, Cambridge, Usa. On His Return To India He Joined The Faculty At The University Of Delhi, Where He Is Currently A Professor Of Chemistry And Director Of Dr. Br Ambedkar Centre For Biomedical Research: In Addition To His Present Assignment As Vice-Chancellor Of Bundelkhand University, Jhansi (Up). He Was Appointed Professor (Research Scientist) By The Ugc At The Young Age Of 35 Years. He Is A Creator, Performer And Builder Of Institutions Of Higher Learning. He Has Established Dr. Br Ambedkar Centre Of Biomedical Research At University Of Delhi, When He Was Just 33 Years Old And Became Its Founder Director. He Was Appointed As Youngest Vice-Chancellor Of Bundelkhand University On March 24Th, 1999 At The Age Of 41 Years. He Has Metamorphosed It Into A Center Of Excellence By Creating 36 Institutes Of Higher Learning Of Higher Learning And Increasing The Capacity Of Students From 225 To 9000 And Raising The Number Of Faculty Member From 8 To 270 In Such A Short Span Of Time. Prof. Ramesh Chandra Is A Scholar And An Eminent Scientist. He Has Done Pioneering Research Work In The Field Of Drug Development And His Inventions Are Being Used In The Development Of Drugs For Neonatal Jaundice And Breast Tumor. He Is Recipient Of Several National And International Awards Such As: Ugc Career Award, Prof. Dp Chakravorty Commemoration Award, The Rockefeller Foundation, Usa Biotechnology Career Award, Ugc Research Scientist Award, Fullbright Scholarship, Award Of The Highest Honor Of The Soka University, Japan And Fellowships Of: The Royal Society Of Chemistry, Uk, International Academy Of Physical Sciences. He Is Also Recipient Of National Scholarship Of The Govt. Of India And Many More. He Is Member Of More Than Three Dozen Scientific And Academic Societies As Well As Founder Of Several Academic And Scientific Societies And Institutions. He Has Been Visiting Scientist At Various University And Research Institutions All Over The World., Content:- Preface .: Media:The New Communicator .: Participatory Communication .: Media And Social Changes .: Media And Gender Development .: Media And Violence .: Strategies Of Developmental Communication .: Bibliography .: Index