3 Review(s)

At the end of the First World War, Government of India officials and Indian nationalist politicians began to recognise the need for an organized communications network that could reach out to a large and diverse Indian population. The challenge for Government and nationalists alike was to create an effective propaganda machine that could both disseminate news and, at the same time, elicit the desired political response. Milton Israel's 1994 book describes the role of the press, news services and propaganda agencies in the last stage of the nationalist struggle in India before the departure of the British, emphasizing the media's participation in the development of a 'national' perspective. Within this context, the author examines the significance of the encounter between imperialism and nationalism and the influence one had upon the other in achieving often conflicting objectives.