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How will artificial intelligence influence consumer shopping behavior? AI influences shopping behavior by providing personalized recommendations, streamlining the shopping process, and predicting consumer preferences based on historical data. Also, AI replaces the need for human interaction to solve every customer service issue while keeping customer satisfaction high. Companies can remain customer focused even when they have AI-enhanced tools working in the backend. How does AI affect consumer rights? AI can impact customer choices through targeted advertising or algorithmic pricing. Protecting customers' ability to make informed decisions free of excessive influence from AI systems is critical. Regulations should require transparency in advertising practices and prohibit fraudulent or manipulative tactics. I write this book aims to explain whether AI can encourge consumers increase spending on shopping to let marketing researchers can know whether AI is one kind of good consumer behavioral improving tool.