3 Review(s)

In this book, the authors provide valuable insight into the world of analytics and how basic data can be transformed into a competitive tool for a company. The book will be useful for people working in the corporate sector and will help them leverage the true potential of analytics. Summary of the Book Competing on Analytics: The New Science of Winning is a book, which focuses on the usefulness of analytics in a business environment. The authors lay emphasis on the fact that data is no longer used only to make decisions for a company, but with the help of analytics simple and raw data can be used much more effectively and it can prove to be a potent competitive tool. The authors further mention that certain high-performing organizations build their competitive strategies around data-driven insights, which yields impressive business results. With the help of analytics it becomes simpler to track down the most profitable customers of the company and they can in turn be offered a better deal, to accelerate product innovation and regularize logistics and supply chains. The authors have exemplified diverse organizations like Amazon, Capital One, P&G, and Boston Red Sox to provide real insight into the power of analytics. About The Authors Thomas H. Davenport is an academic and author. Another book by him is Keeping Up With the Quants: Your Guide To Understanding And Using Analytics. Davenport was born on October 17, 1954. He earned a Ph.D. in Social Science from Harvard University. He currently serves at Babson College as the President’s Distinguished Professor in Management and Information Technology. Davenport has been named as one of the 10 “Masters of the New Economy” by CIO magazine and one of the most trusted consultants and the third leading business-strategy analyst by Optimize magazine. Jeanne G. Harris is an author and executive research fellow and a senior executive at the Accenture Institute for High Performance, Chicago. Harris's areas of interest include predicting consumer preferences, knowledge management, and business intelligence. Her work has been published in renowned publications and she has been a keynote speaker at various corporate conferences and events. In 2009, she won the Women Leaders in Consulting Lifetime Achievement Award.