CONSUMER BEHAVIOR (Third Year (TY) B.Tech in Computer Engineering, Artificial Intelligence and Machine Learning AIML, Artificial Intelligence and Data Science AI/DS, AI - Semester 6 - DBATU)(Paperback, Dr. Shaila Bootwala, Dr. Zakira Shaikh) | Zipri.in
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CONSUMER BEHAVIOR (Third Year (TY) B.Tech in Computer Engineering, Artificial Intelligence and Machine Learning AIML, Artificial Intelligence and Data Science AI/DS, AI - Semester 6 - DBATU)(Paperback, Dr. Shaila Bootwala, Dr. Zakira Shaikh)

CONSUMER BEHAVIOR (Third Year (TY) B.Tech in Computer Engineering, Artificial Intelligence and Machine Learning AIML, Artificial Intelligence and Data Science AI/DS, AI - Semester 6 - DBATU)(Paperback, Dr. Shaila Bootwala, Dr. Zakira Shaikh)

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Unit 1: Introduction to the Study of Consumer Behavior,Unit 2: Market Segmentation and Positioning,Unit 3: Models of Consumer Behavior,Unit 4: Psychological Influences on Consumer Decision Making,Unit 5: Diffusion of Innovation Diffusion Process,Model Question Papers