3 Review(s)

This book aims to discuss consumer behaviour in an easy-to-understand and student friendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject. Salient Features Comprehensive coverage to meet the requirements of business management students studying this subject Student-friendly approach simple and easy to understand format Facilitates knowledge of the subject matter with a focus on examination Most cases and examples in the Indian context to enable easy comprehension Adequate cases / examples from the international context as per the requirements of the subject