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Consumer Behaviour and Marketing Communication (With CD): An Indian Perspective is a comprehensive book for students pursuing a course in Business Management. The book comprises chapters on consumer behavior and its applications, consumer behavior and market segmentation, environment influence on consumer behavior, individual determinants of consumer behavior, behavioural based safety management, advertising and campaign planning, and integrated marketing communication. In addition, the book is accompanied by a free CD which consists of several examples and case studies to understand the concepts better. This book is essential for marketing professionals and those working in the e-commerce industry. About the Authors Dr. Ajay Kumar is an Indian author and educationist. He is a senior professor of Management and Marketing at BLS Institute of Technology Management, New Delhi. He has worked as a consultant for several companies for planning and implementation of the marketing strategy. Dr. Kumar has written many articles and has also conducted several workshops for the students and marketing professionals. Prof. Kamal Singh is an Indian author and educationist. He is associated with BLS Group of Institutions. He is has an M. Phil in Management and has been pursuing his Ph.D. in Management from NIMS University, Jaipur. He is also a visiting faculty at IMT and at All India Management Association. He has written several research papers for both national and international journals.