3 Review(s)

Derived from the Greek “philanthropos” and Latin “philanthropia”, the term “philanthropy” literally translates as “love of humanity”, or “useful to mankind”. First coined by the fifth century BC playwright Aeschylus in Prometheus Bound, the modern concept of philanthropy took shape in the eighteenth and nineteenth centuries, and became a very fashionable activity among British and American traders and entrepreneurs. Often implemented as a component of corporate social responsibility (CSR) programs, corporate philanthropy (CP) today is a way for businesses to give back to local, national or even international communities, via charitable donations to nonprofit organizations. This “giving back” can take the form of financial (cash) donations or non-cash contributions such as time, expertise, or tangible (inkind) goods. In chapter 1 an attempt has been made to trace and discuss various aspects of corporate philanthropy and its varied dimensions. These include the motivations for corporate philanthropy, potential