3 Review(s)

In the contemporary debate on the modern corporation and its impact on the economy, society and nation,the focus has shifted from growth with only profitability to growth with sustainable development, whichincludes the stakeholders. While there is considerable debate on the corporations' obligations to civil societyin the Western world, in the developing countries the debate is sporadic; the present publications is an effortto initiate a nationwide discourse on the concepts and practices of corporate social action in India. Does itpay for businesses to act morally? This book attempts to answer this question. Taking a positive approach, itdemonstrates that, under certain conditions, organizations can act responsibly and profitably at the sametime. It elaborates on these conditions and provides evidence for the assumed positive relation betweenresponsibility and profitability.