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Crafting and Executing Strategy is a trademark book that offers an engaging, clearly articulated and conceptually sound text on strategic management. This twenty first edition has been carefully revised to update the core concepts of the subject as per Indian curricula requirements. While it retains the 12-chapter outline of the previous edition, every chapter has been enriched with new topics and illustration capsules, many of which are in Indian context. These chapters are followed by a line-up of global and Indian cases, to engage students and sharpen their skills in applying the concepts and tools of strategic analysis.Salient Features:•Coverage of cooperative strategies and the role that inter-organisational activity can play in gaining an advantage•A stand-alone chapter on Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy•Comprehensive coverage on different strategic matrices, ETOP, GE nine cell model, McKinsey 7-S framework, and SBUs•42 illustration capsules from global and Indian context, interspersed across the chapters•24 substantive global and Indian cases