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About the BookLinking Cross-Border Tourism with higher academic pursuits can do more for regional economics rather than promoting them separately. The core idea in Cross-Border-Tourism is “Strengthen your socio cultural & historical ties, share it with visitors and reaps the economic benefits of Tourism”. Thus, cultural economy and tourism cam lead to sustainable development for both the countries. Tourism can create jobs, generate income, and provide new business opportunities to strengthen the regional economics where it requires investment & commitment. Mandalay is known as the cultural capital of Myanmar. Till late 80s few notices the existence of this beautiful city and Mandalay keeps itself aloof from the rest of the world till the much hyped Indian Look East Policy which is now rechristened as Act East Policy took its route through this land. Mandalay became so significant tri-junction location for the city situated at the threshold of International highways leading to China and another to Thailand. Mandalay remains a mandatory or rather inseparable point when it comes to Act East Policy. Further, tourism which has a paramount significant impact on Indian economy is one mandatory aspect of the three Ts of present NDA Government (i.e. Tourism, Technology & Trade). With India’s Look East Policy, Manipur is a favourable location bordering with Myanmar, a meeting point of two super power nations – China and India. So, ITHC’s International Conference at the Mandalay University which has 90 kms distance from China would be an opportunity to have a strategic exploration of road map development of our country.This book, a compendium of research papers and articles presented in the conference, would surely give the much required academic and economic thrusts vis- a- vis the promotion and growth of tourism in the geo-politically strategic region of South East Asia