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Grounded in the realities of Indian social context, the book is concerned with both theory and practice concerning Development Communication. It brings together Social/Cultural Anthropology and Development Communication in India covering tribal, rural, and urban populations on the subject. The chapters in the volume focus on the contemporary media practices, issues of empowerment of women and marginal populations through communication technologies which are proven very effective. Further, the new areas of research such as clash of cultures and phatic communication, Social Media, and impact of social networks on mental health, sharenting, etc., identified would provide leads to the researchers in the area of Development Communication. The book will serve as a guide for Communication Anthropology which is in infant stage in India. It will be a boon to sociology and communication researchers in India and other Third World countries to understand the subtleties of current social transformation.