3 Review(s)

The book "Customer Relationship Management" is a detailed guide that covers both the strategic and practical aspects of managing customer relationships in today's business world. It provides a comprehensive introduction to the important role that customer relationship management plays in marketing strategy, and balances both the behavioral and data-driven aspects of this field. The book covers a wide range of topics, including relational marketing, technology acceptance, and consumer behavior. It is a valuable resource for anyone in marketing, management, retail, or advertising who wants to better understand and improve their customer relationships.