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Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However,what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, or CRM. The Customer relationship management architecture can be broken down into three categories,and these are operational, collaborative, and analytical. Each plays an important role in Customerrelationship management, and a company that wants to succeed must understand the importanceof using these three componentssuccessfully. In this book, an unstinted effort has been taken to give a focus on the subject in 10 chapterscovering the syllabi prescribed for this subject in the M.Com, M.B.A for many universities acrossthe globe.