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This book seeks to examine the factors that influence the effectiveness of Internet Communication in livestock development in India, with special reference to Andhra Pradesh. Making a comprehensive study of the livelihood profile and information seeking behaviour of livestock farmers, it assesses the kind of information available through Internet as perceived by them. Also, it measures the effectiveness of Internet Communication in terms of knowledge and perceived benefits among the livestock farmers. The book will be of great use for teachers, trainers, social scientists, extension workers and those associated with livestock enterprise.