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Gaillardia common name blanket flower is a genus of flowering plants in the family Asteraceae, native to North and South America. It was named after Maître Gaillard de Charentonneau an 18th-century French magistrate who was an enthusiastic botanist. The common name may refer to the resemblance of the inflorescence to the brightly patterned blankets made by Native Americans, or to the ability of wild taxa to blanket the ground with colonies. Many cultivars have been bred for ornamental use.