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A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce haveradically changed the way consumers access information, order products, and shop for services. Using the latesttechnologies—cloud, mobile, social, internet of things (loT), and artificial intelligence (Al)—we have more data aboutconsumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:å Target and delight your customers with unprecedented accuracy and successå Bring customers closer to your brand and inspire them to engage, purchase, and remain loyalå Capture, organize, and analyze data from every source and activate it across every channelå Create a data-powered marketing strategy that can be customized for any audienceå Serve individual consumers with highly personalized interactionså Deliver better customer service for the best customer experienceå Improve your products and optimize your operating systemså Use Al and loT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-handdata to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; andhow Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering whatthe future holds, you’ll receive seven forecasts to better prepare you for what may come next.