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Demystifying Strategy: How to become a strategic thinker provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises. It helps assess your own strategic mind and covers key topics such as: The different perspectives on strategy Economic analysis Dynamic competitive positioning Designing and evaluating options Implementation Managing the strategy process How to nurture your strategic mind Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy ‘gurus’, construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. The book includes a great number of case studies from a range of international companies such as Barclaycard, Diageo, easyJet, Economist Group, Emirates Airlines, Ernst & Young, HSBC , KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. About The Author Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.