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Do you want to learn more about PR? Would you like to maximise your company’s potential? Develop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers strategic public relations public relations and the internet working with the media how to deal with different stakeholders and customers dealing with a crisis using internal communications using research to get a competitive edge evaluating the success of your PR ethics and sustainability Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. About the Author Neil Richardson and Lucy Laville currently teach public relation and marketing at Leeds Business School.They both come from a professional background.Lucy has worked in various senior PR positions across a avariety of sectors. Neil has a vast amount of managerical experience in marketing, sales and customer service. Neil has written Develop Your Marketing Skills, also in the Creating Sucess series (published by Kogan Page).