Developing the Entrepreneur Within(Hardcover, Sean Castrina)
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• “Give me someone with a clear dream, relentless energy, and a big dose of optimism and I will give you back a successful entrepreneur.” • “Planning breeds confidence and provides direction, which in my experience results in success.” • “Prepare as if you’re going to WAR tomorrow—and business is WAR.” • On Marketing: “If you never attract them to your business, they will never have the opportunity to use and love your business.” • “Failure and mistakes are best learned through second-hand stories.” • On partnering: “I would rather have 50% of a lot than 100% of a little.” • “You can never overpay superstars. It’s the bad hire that costs you money.” • “The customer is NOT always right, but you can learn something from every customer.”