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Book Summary of Development Communication In Rural Sector Critical importance of the Development Communication (CD) in this particular context is obvious. CD is primarily communication for planned change. It is to reach unapproachable/unreachable mass of human through various means of communications for their development. It mean mor ethan just communicating information to the people.However, Cd as a concept is yet to be fully internalised both by practitioners and researchers. About Author : Prof. Debabrata Das Gupta (b.1943)., presently re-employed Professor of Agri. Extension was awarded the Ph.D. degree from University of Kalyani in 1969. He was Vice-Chancellor, Bidhan Chandra Krishi Viswavidyalaya from 2001-04. Dr. Sarthak Chowdhury (b.1959), presently a Reader in Agricultural Extension, Viosva-Bharati, started his career as a Lecturer in the Dept. of Extension Education, Institute of Agricultural Sciences, BHU. Dr. Siddhartha Dev Mukhopadhyay (b.1961, Senior Lecturer in Agricultural Extension, Institute of Agriculture, Visva-Bharati is a B.Sc.(Ag.) Hons., M.Sc. (Ag.) in Agricultural Extension and Ph.D. in the major field of Agricultural Extension. Contents : Preface SECTION 1 GENERAL AND CONCEPTUAL ASPECTS SECTION 2 COMMUNICATION BEHAVIOUR SECTION 3 CHANNELS OF MEDIA SECTION 4 PEOPLE'S PARTICIPATION SECTION 5 CONSTRAINTS SECTION 6 OTHER RELATED ISSUES Contributes