DIGITAL MARKETING - 2 - MBA - Semester 3 - Marketing Management Specialisation - As per SPPU (Pune University) 2020 CBCS Pattern(Paperback, Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar) | Zipri.in
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DIGITAL MARKETING - 2 - MBA - Semester 3 - Marketing Management Specialisation - As per SPPU (Pune University) 2020 CBCS Pattern(Paperback, Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar)

DIGITAL MARKETING - 2 - MBA - Semester 3 - Marketing Management Specialisation - As per SPPU (Pune University) 2020 CBCS Pattern(Paperback, Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar)

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1. Digital Marketing It's Role in Global Context, 2. Applying Segmentation, Targeting and Positioning to Digital Marketing, 3. Search Engine Optimization (SEO) Tools and Techniques, 4. Applying Segmentation, Targeting and Positioning to Digital Marketing, 5. Social Media Marketing, 6. Case studies, - Appendix.