DIGITAL MARKETING - BBA (Computer Application) - Semester 3 - As per SPPU (Pune University) 2020 CBCS Pattern(Paperback, Gautam Bapat)
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1. E-Commerce, 2. Introduction to New Age Media (Digital) Marketing, 3. Creating Initial Digital Marketing Plan, 4. Markrting using Web Sites, 5. Search Engine Optimization, 6. Customer Relationship Management, 7. Social Media Marketing, 8. Digital Marketing Budgeting.
