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Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the dynamic field of digital marketing and advertising. This textbook covers the breadth and depth of the industry, offering insights into the latest tools, trends and technologies that are defining the future of marketing. Whether you're a student starting your journey, a professional looking to upgrade your skills or an entrepreneur eager to maximise your digital reach, this book will arm you with the skills to create impactful, data-driven marketing strategies that captivate and convert.Key Features:•Includes latest case studies, mini case studies, engaging examples and chapter-end exercises.•Consists of the nuances of SEO, social media, email marketing and more to identify and optimise the most effective channels for your brand.•Inclusion of analytics to track success as well as data-driven and results-focused strategies.•Explores e-commerce strategies and how to manage online stores effectively for maximum profit.•Includes figures, latest research and insights into the digital marketing landscape.