Digital Marketing B.Com 4th Semester Syllabus Prescribed By National Education Policy (NEP)(Paperback, Riya Bansal)
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1. BASICS OF MARKETING 2. AN INTRODUCTION TO DIGITAL MARKETING 3. AN INTRODUCTION TO WEBSITES 4. SEARCH ENGINE OPTIMISATION 5. GOOGLE ADS 6. CUSTOMER RELATIONSHIP MANAGEMENT 7. INTRODUCTION TO WEB ANALYTICS 8. SOCIAL MEDIA MARKETING 9. INTRODUCTION TO YOUTUBE 10. E-MAIL MARKETING 11. BUDGETING IN DIGITAL MARKETING ● FREQUENTLY ASKED QUESTIONS ● DIGITAL MARKETING GLOSSARY
