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Digital Marketing Fundamentals & Analytics provides a comprehensive introduction to the essential concepts, strategies, and tools used in online marketing. This course covers key digital channels such as search engines, social media, email, and mobile platforms, emphasizing how businesses create, manage, and optimize digital campaigns. Additionally, it focuses on analytics techniques and tools like Google Analytics to track user behavior, measure campaign performance, and make data-driven decisions. Learners gain practical skills to plan effective digital marketing strategies, understand customer engagement, and improve return on investment through continuous analysis and optimization.