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Internet-scale computing - popularly known as big data - has more disruptive potential than any information technology in the past 40 years. As author Jeffrey Needham points out in this eye-opening book, big data can provide unprecedented insight into user habits, giving enterprises a huge market advantage. It will also inspire organizations to change the way they function. Disruptive Possibilities: How Big Data Changes Everything takes you on a journey of discovery into the emerging world of big data, from its relatively simple technology to the ways it differs from cloud computing. But the big story of big data is the disruption of enterprise status quo, especially vendor-driven technology silos and budget-driven departmental silos. In the highly collaborative environment needed to make big data work, silos simply don't fit. Internet-scale computing offers incredible opportunity and a tremendous challenge - and it will soon become standard operating procedure in the enterprise. This book shows you what to expect.