3 Review(s)

'This book is essential reading for anyone who has to operate in Europe and especially for those who want to understand the business ramifications of the European Union. Whether your interest is the broad political imperatives, the way in which legislation is enacted, the positives and negatives of harmonisation or the ways in which to lobby then there is much to be learnt from its comprehensive chapters. The case studies provide real life illustrations of the cultural issues and the other complexities' - Sir Paul Judge, Chairman of Schroder Income Growth Fund plc and of Teachers TV and President of the Association of MBAs 'This new book by Gabriele Suder places the growth of trade and intra-European business activity firmly at the centre of European economic integration. Exactly how reduction in the costs of doing European business can be sustained is the subject of this volume. Managers of the future need to be aware of the achievements, and limits, of regional integration in order to negotiate effectively the changing European environment.This new text will help them understand how to play their part in raising business competitiveness within Europe' - Jeremy L Clegg, Jean Monnet Professor of European Integration and International Business Management, Leeds University Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include: - Mini-cases with questions to test students understanding - In-depth readings and testimonials from executives and managers - Vignettes and cameos written by practitioners - Extracts from Business and European publications - Review questions and assignments to consolidate learning - Weblinks to helpful resources