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This SEO guide covers everything from the simplest concept of SEO to the most advanced positioning techniques. I want this guide to be useful to you whether you are just starting out in the world of SEO, or if you are already an expert just looking to reinforce your knowledge of it. Chapter by chapter this book gives you actionable advice that you can apply at the moment to position your website in search engines. I would like to ensure that this guide is the solution to all your doubts about SEO, whether it is how search engines work or how to choose the ideal KPIs for your content strategy.