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Technological innovation is aiding disruption in every aspect of human life. Internet has radically changed the way people interact, access information, communicate and do business. This has changed the way customers evaluate vendors and make purchase decisions, especially in B2B space. The power has shifted from sellers to buyers. The role of the traditional sales function is being challenged. Sales organisations need to transform their approach, keeping customer success in focus. Irrespective of your role, whether Sales Manager, Sales Leader, Marketing Manager, Product Manager, CEO or Business owner, this book will help you think in a different perspective, put customer success in focus. Equip you with capability to create your own uncontested space and succeed in the marketplace.