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"DotCom Secrets":"DotCom Secrets" is a book written by Russell Brunson that focuses on online marketing and sales funnels. It provides insights and strategies for building and growing successful online businesses. The book explores various concepts, including the importance of creating a value ladder, identifying customer avatars, crafting effective sales messages, and optimizing conversion rates. It emphasizes the significance of sales funnels and how they can be utilized to generate leads and maximize profits."Expert Secrets":"Expert Secrets" is another book by Russell Brunson that delves into the art of creating a mass movement and positioning oneself as an expert in a particular field. The book emphasizes the power of storytelling and teaches readers how to share their expertise in a way that attracts a loyal following. It provides strategies for building a tribe of dedicated followers, creating captivating offers, and monetizing knowledge and skills. "Expert Secrets" aims to guide readers in becoming influential figures in their industries and leveraging their expertise to make a significant impact.chip war - The Financial Times Business Book of the Year, this epic account of the decades-long battle to control one of the world’s most critical resources—microchip technology—with the United States and China .