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In today’s hyperconnected world, commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy, where technology, data, and platforms redefine the way we buy, sell, and innovate. E-Commerce Fundamentals is a clear, student-friendly guide to this transformation. It introduces the core business models (B2B, B2C, C2B, and more), explores the digital ecosystem, and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice, the book uses real-world Indian and global case studies: Flipkart, Paytm, Zomato, Nykaa, Reliance Retail - to make concepts engaging and relevant. Key Features: Concise coverage of e-commerce foundations, technologies, and strategies Case-driven insights from Indian and global businesses Simple, engaging style for easy learning Future-focused outlook on disruption, innovation, and digital transformation Designed for undergraduate students, professionals, and curious learners, this book provides not just knowledge, but also the ability to analyze e-commerce’s growing impact on business and society. E-Commerce Fundamentals is more than a textbook, it’s your roadmap to the digital future of business.