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"Eat That Frog!" is a self-help book written by Brian Tracy, first published in 2001. The book offers practical advice and strategies for overcoming procrastination, improving time management, and increasing productivity. The title is derived from the idea that if you have to eat a live frog every morning, it's best to do it first thing and get it out of the way. In the context of the book, the "frog" represents your most important and challenging task of the day. Tracy provides readers with 21 practical techniques to help them prioritize tasks, set goals, and become more efficient in their work and personal lives. The book is a popular resource for individuals looking to boost their time management skills and accomplish more in less time.