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The Internet is redefining virtually every aspect of how business is done, and while the majority of companies around the world are, and will continue to be, brick-and-mortar, it is now clear that every business must learn to leverage the power of the Internet or risk going out of business. In this important book, Mark Barrenechea, a senior executive in Oracle's Customer Relationship Management Division, provides readers with the view from Oracle on what today's companies need to do in order to successfully make the eTransformation. In the tradition of the bestselling Net Ready, which gave readers the view from Cisco, e-Business or Out of Business provides a blueprint for doing business The Oracle Way. Covering all aspects of the customer relationship including supply, manufacturing, and sales processes the book explores internal business processes found in virtually every company and describes how they must be changed in preparation for doing battle in the new digital economy. Delivering strategic imperatives such as Think Revolution, Not Evolution, Barrenechea shares important lessons learned at Oracle and shows readers how to confidently and effectively wield them for sustained growth and greater market share.