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About this item : CRUELTY FREE | NON TOXIC | 100% NATURAL. -ECO-FRIENDLY : Made in India, ecofeel bamboo toothbrushes feature handles crafted entirely from natural bamboo, providing a sustainable and eco-friendly option as opposed to traditional toothbrushes made from plastic. the toothbrush handles are compostable in your home composting system. -CHARCOAL INFUSED SOFT BRISTLES : Bristles are soft on your enamel. Charcoal infused soft bristles help remove stains from teeth and odor from mouth. -ERGONOMIC HANDLE : Ergonomic handle with splinter free body - HOW TO USE : Place your bamboo toothbrush at a 45-degree angle to the gums. Gently move the brush back and forth in short (tooth-wide) strokes. Brush the outer surfaces, the inner surfaces, and the chewing surfaces of the teeth for at least two minutes. Rinse off. *NOTE - Change your brush every three months for best results. Eco-feel Bamboo toothbrush handle is home compostable. remove the bristles (which is BPA free plastic) and the rest of the body can be chopped and put in home compost or can be disposed as dry waste. 700 million toothbrushes are sold in India every year, which means 700 million plastic handles that are not going to degrade, ever. Can you imagine years and years of such wastefulness? bamboo toothbrush handles are biodegradable and hence reduce the burden on our planet. Also, plastic in the regular toothbrushes use fossil fuel - and hence our bamboo toothbrushes are far better choice. Bamboo is a fast-growing grass ,yes! botanically it is considered part of the grass family. It is very efficient in carbon sequestration - that is, absorbing carbon from the air and fixing it in soil and biomass. Every bamboo brush is not only preventing plastic pollution but also preventing global warming MADE IN INDIA - Eco-feel bamboo toothbrush with soft bristles is made in India.