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Studies have shown that 3 out of 4 people brush their teeth too hard, eventually damaging their gums and tooth enamel. The JORDAN Gum Protector toothbrush has been developed to help you learn how to brush your teeth properly and protect your gums from damage. Unique features of the toothbrush: - The Gum Protector is distinguished by its original shape, tapered bristles and patented pressure control system: when the brush is pressed too hard while brushing, it will spring back with a click to warn you, to remind you that your teeth are not being cleaned properly. - Regular use of the Gum Protector toothbrush helps you get used to brushing correctly without damaging your gums. Don't forget! Brush your teeth 2 times a day: morning and night.