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Effective Business Communication emphasises the managerial as well as the business perspective of communication. The theoretical approach is well complimented by its implementation in real organisational lives. This approach makes it easy to not only understand the concepts taught but also making the reader aware of different situations that they have to deal with on a day-to-day basis. With topics such as Business and Dining Etiquette and Effective Cross Cultural Communication and a rich pedagogy, the book responds to all communication needs of students of management. About the Author Neera Jain, Assistant Professor, MDI, Gurgaon Shoma Mukherji, VP-Operations, Defrail Technical Services Pvt. Ltd., New Delhi Table of Contents 1. Introduction to Communication 2. The Organisational Communication Process 3. Listening and Feedback 4. Non-Verbal Communication 5. Public Speaking 6. Effective Presentation Skills 7. Interpersonal Communication 8. Characteristics of Effective Busines