3 Review(s)

As in the Obstacle is the way, Ryan holiday delivers practical and inspiring philosophy, this time exploring a powerful concept that runs back centuries, across borders and schools of thought: Ego. Ego is our biggest enemy. Early in our careers, it can prevent us from learning and developing our talents. When we taste success, ego can blind us to our own faults, alienate us from others and lead to our downfall. In failure, ego is devastating and makes recovery all the more difficult. It is only by identifying our ego, speaking to its desires and systematically disarming it that we can create our best work. Organis ed into bite-sized observations featuring characters and narratives that illustrate themes and life lessons designed to resonate, uplift and inspire, Ego is the Enemy shows how you can be humble in your aspirations, gracious in your success and resilient in your failures. It is an inspiring and timely reminder that humility and confidence are still our greatest friends when confronting the challenges of a culture which tends to fan the flames of ego and encourage the cult of personality at all costs.We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.The Stoic philosophy - that what is the way, the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.